About Never Lift. Forged

My name is PJ Merlino. I have been a car enthusiast and active in the automotive scene for over 20 years. Cars are not only a passion for me but are also my vice to get through everyday life. If you truly love the automotive industry, then you know exactly where I am coming from.

Over the past few years, I have researched the forged wheel industry and was never happy with the current prices on current offerings. After seeing how expensive quality wheels have become over the past few years, I set one important goal for myself, to make high quality forged wheels affordable again. After vetting several manufacturers, I was able to source a higher quality manufacturer of 6061-T6 forged wheels that fit the quality, pricing, and aspiration goals that I was looking for. This is when Never Lift. Forged was born.

I am now proud to put my mark on the automotive industry by offering high quality 6061-T6 forged aluminum wheels without the insane margins that the others demand. My company’s call to action is to make your vision for the perfect wheel(s) come to life. I am here to guide you through the process and to make sure that your vision is executed to perfection.

Please reach out to Never Lift. Forged with any of your wheel dreams, goals, or visions, and we will make them a reality without breaking the bank! We appreciate your support and look forward to serving you!